Sabtu, 28 April 2012

[A236.Ebook] PDF Ebook First 100 Words (Bright Baby), by Roger Priddy

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First 100 Words (Bright Baby), by Roger Priddy

Will be shipped from US. Brand new copy.

  • Sales Rank: #75787 in Books
  • Published on: 2005-08-01
  • Dimensions: 11.29" h x .61" w x 10.36" l,
  • Binding: Board book

Most helpful customer reviews

311 of 320 people found the following review helpful.
Perfect for diaper bag
By Ashley Merritt
This book is perfect for the diaper bag! It's small, and my 13-month old can enjoy it whether or not anyone is available to read it to her. It has kept her entertained through many restaurant mealtimes and car rides. You'll be amazed how many words your child knows when you ask her to point to specific pictures throughout the book!

234 of 241 people found the following review helpful.
Simple books are the best
By Jill Belden
"First 100 Words" by Roger Priddy was bought as a gift for my sons’s first birthday and it is the perfect book for a one year old. It is quite a basic book and the sort of board book most children will have at some stage in their life. It definitely deserves mention, as my son chooses it from his library nearly every day.

Previous reviews have indicated some confusion over the book size. This version of the book is pretty small (it's 5 x 6 inches; an over-sized ABC/colors version can be found here), and it can withstand rough little hands as it is a board book.

Each brightly colored page shows various photographs alongside the corresponding word. I like that it uses photographs instead of illustrations (animals wearing clothes, etc.). The pages are split into themes of things your LO will probably recognize from everyday life, such as clothes, food, things that go and so on.

My son has had this book for a couple of months now and it’s been a huge hit with him. He will sit on the floor and look through it himself. Together, we look at the pages and I point to each picture and say the word. I’ve started him with some Tiny Tutor videos to supplement our lessons while I do chores around the house. We do this most days and the repetition seems to be paying off, as he seems to recognize a new thing in the book every day.

Although rather basic on the face of it, I am really delighted with this book and wish we’d had it sooner. It is selling for under $5 on Amazon which I think is a real bargain. I’ve noticed there are some similar titles, such as First 100 Animals and First 100 Numbers Colors Shapes. I will be looking to purchase these in the future too. It seems the simple things really are the best sometimes.

Highly recommended!

113 of 121 people found the following review helpful.
Best book for toddlers at every learning stage!
By Breanna Dexter
Bought this book for my 1 year old as she began to show an interest in looking at books herself. It is her favorite! Not only is the outside cover soft, but the pages inside are study boards. The book itself is small, perfect size for a toddler with small hands. She can carry it around and turn each page on her own. Every two pages has a theme, such as "Outside" or "Bath" or "Toys", every word has its own colorful square and photo. This is a great tool for a young toddler who is beginning to learn how to say the names of everyday objects or activities. My daughter and I will sit down and I will point to each object and say the word, she will try and repeat the sound. Sometimes I will say "show me where the cat is" or "can you point to the airplane" and she loves finding the objects on the page! I loved this book so much we bought the "first 100 animals" also. Worth every penny and more!

See all 5634 customer reviews...

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[T113.Ebook] Get Free Ebook How to do better creative work (Prentice Hall Business), by Steve Harrison

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How to do better creative work (Prentice Hall Business), by Steve Harrison

Effective creative work is not a nice-to-have, it's a necessity - it's the only way you'll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process and vastly more entertaining than your average business book. Harrison's simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!" - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we're getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. "If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve's book and, if possible, find a way for him to spend a couple of hours with Steve himself" - Pablo Alzugary, President, Shackleton Madrid.

  • Sales Rank: #2664216 in Books
  • Brand: Brand: Pearson Business
  • Published on: 2009-12-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .32" w x 7.38" l, .75 pounds
  • Binding: Paperback
  • 168 pages
Features
  • Used Book in Good Condition

From the Back Cover

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace.  Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.

‘This is genuinely essential reading for anyone who wants to demystify the creative process. Harrison’s simple, common-sense approach makes you wonder why so many ad campaigns fail so spectacularly.’ Larissa Vince, Campaign magazine

‘Steve is one of the dying breed of creative directors that clients crave. This is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job.’ Vodafone UK

‘This is a smart, straightforward and very special book. I came away with 10 or 12 things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already.’ Mark Cride, CEO, glue London

‘Steve is one of the few people capable of looking at a notoriously self-obsessed industry and saying, “The Emperor has no clothes”. And he’s one of an even smaller number who can look at its problems and say, “Here’s how you fix it”.’Jon Steel, author of Truth, Lies and Advertising and Perfect Pitch

'This book isn’t just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving.’ Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America

‘If, one day, my son tells me that he wants to be part of this business, I will make sure he reads Steve’s book and, if possible, find a way for him to spend a couple of hours with Steve himself.’  Pablo Alzugaray, President, Shackleton Madrid

About the Author

Over the past 15 years Steve has been the world's leading direct marketing creative director. He has been the european creative director at OgilvyOne and worldwide creative director at Wunderman (these are the world's two biggest direct marketing networks). In between, he founded his own agency, HTW, which quickly became the benchmark for creative excellence not only here in the UK but around the world. He has won more major awards in his discipline than any other in the world. Those awards have been won on behalf of such clients as Xerox, Vodafone, IBM, American Express, Royal Mail, and Microsoft etc on both an international and domestic level. 
 
Steve has been the President of the Cannes Lions Direct jury (the first direct marketing creative director ever to be accorded that role) and a regular speaker at international events. This year he has been invited to give a keynote speech at industry gatherings in Dubai, Barcelona and Buenos Aires. As far as teaching in the local market is concerned, he has been a guest lecturer at the Institute of Direct Marketing for 11 years.  Some time ago, Campaign magazine said Steve is "the greatest dm creative of his generation."

Most helpful customer reviews

0 of 0 people found the following review helpful.
All meat. No filler.
By Ben Applebaum
I would (and have) recommended this to anyone I can.

Steve Harrison lays out a clear, lucid point of view on creating, selling and managing a department that does just what the title claims.
His approach is simple, fundamental and all-to-often forgotten in every agency's and client's race to catch the next shiny object.
It's packed with clear recommendations and techniques -- not double talk and excessive self-promotion.

A great foundation book for anyone starting their career in marketing/advertising, but an even better refresher/wake-up call for all of use jaded vets.

0 of 0 people found the following review helpful.
Great and easy read. Very inspirational
By R. Meireles
I thoroughly enjoyed this book. It gives some good insight into how each department should be working, and how to improve on many things. The book has a great composition and is fun to read. It has great references to other books to further enhance your creative work.

1 of 1 people found the following review helpful.
Worth More Than It's Weight In Gold
By G. Rezbi
I didn't realise the price of this book had rocketed like
this until I got an email from Drayton Bird. I'm just glad
I got one when it first came out. And it's still in mint
condition (I look after my books).

After that I had an email conversation with a copywriting
colleague about it. Here's how it went:

Me: Have you seen this from Drayton? - pointed to the email.
Colleague: £500? What on earth is it made of? Gold?
Me: Made of gold? The info in the book is worth more.

I also told my wife and mother. Both said I should consider
selling it.

My reply?

If I sell this book, I will never get it again. Even at this price.
And with the information it contains, I can make a heck of lot more.
Over and over.

Steve Harrison's 'How to do better creative work' is a treasure.
The type you read a few times, and then dip into whenever you need to.

Sell my book? Not on your nelly.

See all 7 customer reviews...

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Sabtu, 07 April 2012

[K906.Ebook] Free Ebook La chica de medianoche (Avalon) (Spanish Edition), by Melissa Grey

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Bajo las calles de Nueva York, ocultos a los humanos, viven los Avicen, una antigua raza de seres mágicos. Pero mucho cuidado, porque si te topas con ellos tu vida nunca volverá a ser la misma.
Desde que conoció a Ala, una mágica criatura con plumas por cabello y unos ojos insondables, Eco, de diecisiete años, vive a caballo entre su propio mundo y la antigua raza de los Avicen. Eco, que huyó de casa siendo una niña, ha encontrado en el Nido el único hogar que ha conocido. Pero no todos los Avicen son como Ala, y algunos no ven con buenos ojos la presencia de una chica humana entre ellos…¿Cómo convencerlos de su lealtad?La ocasión se presenta cuando encuentra una pista que podría conducirla al mítico pájaro de fuego, un ser infinitamente poderoso que –según la leyenda– es capaz de poner fin al eterno enfrentamiento entre los Avicen y el pueblo de los Drakharin. Eco aún no imagina que todo cuando creía saber sobre el bien y el mal está a punto de cambiar. Ni que el encuentro entre una chica de hoy y un joven Drakharin puede ser… explosivo. 
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  • Sales Rank: #1308802 in eBooks
  • Published on: 2016-03-07
  • Released on: 2016-03-07
  • Format: Kindle eBook

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Senin, 02 April 2012

[H485.Ebook] Fee Download The Craft and Art of Clay: A Complete Potter's Handbook 5th (fifth) Edition

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The Craft and Art of Clay: A Complete Potter's Handbook 5th (fifth) Edition

  • Sales Rank: #1823309 in Books
  • Published on: 1994
  • Binding: Paperback

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Sabtu, 31 Maret 2012

[F133.Ebook] PDF Ebook Study Guide for Entries and Exits: Visits to 16 Trading Rooms, by Alexander Elder

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Study Guide for Entries and Exits: Visits to 16 Trading Rooms, by Alexander Elder

Study Guide for Entries and Exits: Visits to 16 Trading Rooms, by Alexander Elder



Study Guide for Entries and Exits: Visits to 16 Trading Rooms, by Alexander Elder

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Study Guide for Entries and Exits: Visits to 16 Trading Rooms, by Alexander Elder

These 101 questions, including twenty-five case studies, will challenge you to master the essential aspects of successful trading. Be sure to work through this companion volume to Entries & Exits: Visits to Sixteen Trading Rooms before you risk a dollar in the markets.

Each of the seven chapters in this Study Guide for Entries & Exits—Organization, Psychology, Markets, Trading Tactics, Money Management & Record-Keeping, Case Studies, and Traders Speak—covers a major area of trading. Every chapter includes a rating scale, allowing you to measure your competence level. Now, you can discover and fill dangerous gaps in your knowledge without risking any money.

The comments in the back of the book provide detailed explanations of the right and wrong answers to the multiple-choice questions. A large number of those questions and the case histories in this Study Guide were contributed by the traders interviewed in Entries & Exits, combining both books into a single, powerful tool for developing effective trading skills.

Use Dr. Elder's Study Guide together with Entries & Exits to learn how to make the most of market opportunities.

  • Sales Rank: #330163 in Books
  • Brand: Brand: John Wiley Sons, Inc.
  • Published on: 2006-04-28
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .52" w x 6.10" l, .55 pounds
  • Binding: Paperback
  • 176 pages
Features
  • Used Book in Good Condition

From the Back Cover
These 101 questions, including twenty-five case studies, will challenge you to master the essential aspects of successful trading. Be sure to work through this companion volume to Entries & Exits: Visits to Sixteen Trading Rooms before you risk a dollar in the markets.

Each of the seven chapters in this Study Guide for Entries & Exits--Organization, Psychology, Markets, Trading Tactics, Money Management & Record-Keeping, Case Studies, and Traders Speak--covers a major area of trading. Every chapter includes a rating scale, allowing you to measure your competence level. Now, you can discover and fill dangerous gaps in your knowledge without risking any money.

The comments in the back of the book provide detailed explanations of the right and wrong answers to the multiple-choice questions. A large number of those questions and the case histories in this Study Guide were contributed by the traders interviewed in Entries & Exits, combining both books into a single, powerful tool for developing effective trading skills.

Use Dr. Elder's Study Guide together with Entries & Exits to learn how to make the most of market opportunities.

About the Author
DR. ALEXANDER ELDER is a professional trader, a teacher of traders, and a practicing psychiatrist. He is the founder of elder.com, an educational firm for traders worldwide. Dr. Elder is the author of two international bestsellers, Trading for a Living and Come Into My Trading Room (and their companion study guides), both published by Wiley. He is an avid traveler, as chronicled in his book Straying from the Flock: Travels in New Zealand (Wiley).

Most helpful customer reviews

34 of 37 people found the following review helpful.
Far better than I expected
By Discreet
I actually believe I got more out of the study guide than the accompanying book. Very very valuable and worth more than twice the price... I'd recommend it to everyone but especially to those new or having repeat issues of the same trading pitfalls.

28 of 32 people found the following review helpful.
Test your self after reading Dr. Elder's books
By Steve Burns
It is essential that you use the study guides to Dr. Elder's books after you have read them. I thought I had a great grasp on the principles he taught until I started on the study guides. I did excellent on the money management and record keeping but fell short in reading chart indicators. This study built up my confidence in several areas but sent me back to the original books to reread, study and ensure I got the lesson. The areas you will be tested on is organization, psychology, markets, trading tactics, money management & record keeping, case studies, and traders speak. Do yourself a favor and learn some lessons here, it will save you money in the markets.

See all 2 customer reviews...

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[U667.Ebook] Get Free Ebook Peripheral Nerve Disorders: Pathology and GeneticsFrom Wiley-Blackwell

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Peripheral Nerve Disorders: Pathology and GeneticsFrom Wiley-Blackwell

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Peripheral Nerve Disorders: Pathology and GeneticsFrom Wiley-Blackwell

Peripheral Nerve Disorders: Pathology and Genetics is a definitive, clinically-oriented guide to the pathology of peripheral nerve disorders.

These commonly seen neurological challenges have many causes and accurate diagnosis is often necessary via pathological analysis. New techniques exploiting molecular biological knowledge have opened up new vistas to understanding the pathogenesis of these disorders, and hence their effective management.

This new title takes a disease-oriented approach to understanding the pathology of these conditions. It combines classical and contemporary techniques to enable practitioners in neurology and neuropathology to better understanding of the disease processes underlying patients’ presentations and to formulate appropriate management plans.

Peripheral Nerve Disorders: Pathology and Genetics is a valuable resource for neurologists, neuropathologists, pathologists, neurobiologists and geneticists.

  • Sales Rank: #1723344 in Books
  • Published on: 2014-10-20
  • Original language: English
  • Dimensions: 10.00" h x .80" w x 7.70" l, 1.90 pounds
  • Binding: Hardcover
  • 320 pages

From the Back Cover

Peripheral Nerve Disorders: Pathology and Genetics is a definitive, clinically-oriented guide to the pathology of peripheral nerve disorders.

These commonly seen neurological challenges have many causes and accurate diagnosis is often necessary via pathological analysis. New techniques exploiting molecular biological knowledge have opened up new vistas to understanding the pathogenesis of these disorders, and hence their effective management.

This new title takes a disease-oriented approach to understanding the pathology of these conditions. It combines classical and contemporary techniques to enable practitioners in neurology and neuropathology to better understanding of the disease processes underlying patients’ presentations and to formulate appropriate management plans.

Peripheral Nerve Disorders: Pathology and Genetics is a valuable resource for neurologists, neuropathologists, pathologists, neurobiologists and geneticists.

About the Author

Jean-Michel Vallat, Neurology Laboratory, National Referral Center for Rare Peripheral Neuropathies, University Hospital, Limoges, France

Joachim Weis, Director, Institute of Neuropathology, RWTH Aachen University Hospital, JARA Brain Translational Medicine, Germany

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Selasa, 27 Maret 2012

[G609.Ebook] Ebook From White to Yellow: The Japanese in European Racial Thought, 1300-1735, by Rotem Kowner

Ebook From White to Yellow: The Japanese in European Racial Thought, 1300-1735, by Rotem Kowner

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From White to Yellow: The Japanese in European Racial Thought, 1300-1735, by Rotem Kowner

From White to Yellow: The Japanese in European Racial Thought, 1300-1735, by Rotem Kowner



From White to Yellow: The Japanese in European Racial Thought, 1300-1735, by Rotem Kowner

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From White to Yellow: The Japanese in European Racial Thought, 1300-1735, by Rotem Kowner

When Europeans first landed in Japan they encountered people they perceived as white-skinned and highly civilized, but these impressions did not endure. Gradually the Europeans' positive impressions faded away and Japanese were seen as yellow-skinned and relatively inferior. Accounting for this dramatic transformation, From White to Yellow is a groundbreaking study of the evolution of European interpretations of the Japanese and the emergence of discourses about race in early modern Europe. Transcending the conventional focus on Africans and Jews within the rise of modern racism, Rotem Kowner demonstrates that the invention of race did not emerge in a vacuum in eighteenth-century Europe, but rather was a direct product of earlier discourses of the "Other." This compelling study indicates that the racial discourse on the Japanese, alongside the Chinese, played a major role in the rise of the modern concept of race. While challenging Europe's self-possession and sense of centrality, the discourse delayed the eventual consolidation of a hierarchical worldview in which Europeans stood immutably at the apex. Drawing from a vast array of primary sources, From White to Yellow traces the racial roots of the modern clash between Japan and the West.

  • Sales Rank: #2803106 in Books
  • Published on: 2014-11-30
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.80" w x 6.00" l, .0 pounds
  • Binding: Paperback
  • 712 pages

Review
"This is a path-breaking book, rich in insights and extraordinary well researched. There is to be a second volume, covering the years from 1735to 1905, while this one covers the years from 1900 to 1735. The purpose underlying the two volumes is to enrich the study of race in European though by turning away from the focus on European encounters with African and Amerindians, which tended to dominate the history of racial though in Europe, and looking instead at encounters with Japanese. ...  [T]he text of this volume covers only slightly more than half of the pages and most of the rest is taken up by endnotes, many of them as long as a paragraph and some filling half a page, together with a huge bibliography covering works in twelve languages. Not only do the notes testify to the prodigious labor that has gone into this book, but they also show how meticulously Kowner has explored the ramifications and details of encounters between Europeans and the various Others they encountered. ... [The book is] unsurpassed in its careful examination of European writings on Japan, and the efficient index makes Kowner's analyses and coverage of the literature easily accessible." Peter Kornicki, Journal of World History 27 (2016): 347-350.

"From White to Yellow is a big book in every way. The product of immense research, it is an exceptionally ambitious work that makes a string of innovative and far-reaching arguments. Even more strikingly, it is simply the first of a planned two-volume series that, once completed, will span over six hundred years of European interactions with Japan. ... The scale of the task and the depth of the research invite a comparison to Donald Lach's Asia in the Making of Europe, a groundbreaking series that can best be described as an almost supernatural feat of scholarship. ... Overall the work is a significant achievement that should be read by anyone working in the field. It moves Japan from the margins to the very center of discussions over the development of early modern racial discourse, making a powerful case for the importance of the European encounter with Japan. Japan represented a problem for Europeans, and Kowner brilliantly dissects the varied ways in which they struggled to deal with it in the early modern period." Adam Clulow, Monumenta Nipponica 71 (2016): 140-143.

"The book is a remarkable scholarly achievement and in some ways almost too detailed in its exposition. It throws valuable light on evolving European attitudes to race and to racial hierarchies and demonstrates how they were filtered through different social mechanisms - religion, trade, power -and how despite empirical evidence, few Europeans could actually 'see' racial differences in the case of the Japanese, even depicting their clothing in a quasi-European style in paintings and engravings. ... Kowner's book is the outcome of years of scholarly investigation in many languages including Japanese, Chinese, Portuguese, Latin, Spanish, German, English and yet others and is exhaustively documented with fully half of its almost 700 pages being devoted to sources, notes and bibliography. Its essential theme is the tracing of the transformation and images that slowly moved the Japanese from being seen as 'white race' to re-classification as a 'yellow' one..."  John Clammer, Ethnic and Racial Studies 39 (2016): 1500-1502.

"In this erudite, complex, and ambitious work, Rotem Kowner examines how Europeans came to see the Japanese nation as "yellow" and inferior, after initially perceiving them as "white" equals. ... Kowner's work complicates the history of the construction and development of the idea of race by examining the European encounter with the Japanese, whom Europeans initially found different but not culturally or materially inferior  ... A short review cannot do justice to Kowner's rich, multilayered work." Robert Entenmann, Journal of Jesuit Studies (2016): 132-134.

"Focusing on the five centuries between Marco Polo's first report of a mysterious island called Cipangu and Linnaeus's categorization of the Japanese as a "yellow" race in 1735, Kowner builds a compelling argument that traces the development of racism from Europeans' earliest imaginings of the Japanese people to the heart of Enlightenment thought. ... Kowner's work is unique in that, unlike the majority of studies that focus on race in East Asia, it aims to elucidate the emergence of these distinctions at a much earlier point in Euro-Japanese relations--in fact, from their origin, if such can be found. ... From Yellow to White is also notable for the breadth of its source materials, which, despite spanning several languages and centuries, are housed within a sound and well-organized theoretical framework; I can think of many other works that attempt to do the same but lack the clarity found here. The discussion of Japanese slavery, which tends to be a less-discussed topic in Japanese historiography, as well as of the cultural similarities between Japanese and their European observers, receive remarkably nuanced treatments as points of comparison between Japan and other countries within Europe's purview. This work is therefore both timely and adds something new to the contemporary debate on the birth of race in Western thought." Christina Ghanbarpour, Itinerario 40 (2016): 318-320.

"This magisterial work fills an important gap in contemporary scholarship about racial history and European perceptions of the Japanese during the age of maritime explorations, beginning with the voyages of Marco Polo. The author approaches a delicate and complex topic with a breadth of knowledge and erudition based on the careful analysis of primary documents from a wide variety of both printed and manuscript sources in numerous languages." M. Antoni J. Ucerler, S.J. Center for the Pacific Rim, University of San Francisco

“Rotem Kowner has written an extraordinary book which will be must-reading for anyone interested in Western perceptions of the Japanese from the beginning (Marco Polo’s account) to the 18th century, and to anyone interested in the history of the very conc

“Erudite, comprehensive, and clearly-written, From White to Yellow offers the reader a panorama of the Euro-Japanese encounter in the pre-modern period that is unsurpassed in previous scholarship.” Ronnie Hsia, Department of History, Pennsylvania State Un

From the Back Cover

Endorsements

"This magisterial work by Rotem Kowner fills an important gap in contemporary scholarship about racial history and European perceptions of the Japanese during the age of maritime explorations, beginning with the voyages of Marco Polo. The author approaches a delicate and complex topic with a breadth of knowledge and erudition based on the careful analysis of primary documents from a wide variety of both printed and manuscript sources in numerous languages." M. Antoni J. Ucerler, S.J. Center for the Pacific Rim, University of San Francisco

"Rotem Kowner has written an extraordinary book which will be must-reading for anyone interested in Western perceptions of the Japanese from the beginning (Marco Polo's account) to the 18th century, and to anyone interested in the history of the very concept of 'race.'" Gary Leupp, Department of History, Tufts University

"Erudite, comprehensive, and clearly-written, From White to Yellow offers the reader a panorama of the Euro-Japanese encounter in the pre-modern period that is unsurpassed in previous scholarship." Ronnie Hsia, Department of History, Pennsylvania State University

About the Author
Rotem Kowner is an Israeli historian and psychologist specializing in the history of modern Japan, and a full professor in the Department of Asian Studies at the University of Haifa.

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